Melodrama as a Journalism Genre: a look at the case Isabella Nardoni

Authors

  • Isabel Orofino Escola Superior de Propaganda e Marketing – PPGCOM-ESPM/SP

DOI:

https://doi.org/10.11606/issn.2316-9125.v15i2p95-104

Keywords:

reception, journalism, melodrama, telefiction, mediations.

Abstract

This criticism proposes a reflection about the reception dimension in the process of media coverage of the case Isabella de Oliveira Nardoni, a five year-old girl who was thrown from a sixth-story window in Edificio London, in Sao Paulo, on the night of March 29, 2008. The accuseds’ trial, beginning on the 22nd of March of 2010, was widely publicized by media in the space dedicated to journalism. The strategies used to mobilize the audience
through the use of fictional narrative and melodramatic genre are analyzed here. The author proposes to widen the references
on the comprehension of the receptor’s role in the mediations of contents carried by commercial media.

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Author Biography

  • Isabel Orofino, Escola Superior de Propaganda e Marketing – PPGCOM-ESPM/SP
    Doutora em Ciências da Comunicação pela Universidade de São Paulo, com pesquisa complementar na London School of Economics and Political Sciences (LSE) em Londres. Mestre em Educação e Bacharel em Comunicação  Social/Jornalismo, pela Universidade Federal
    de Santa Catarina. É professora do Programa de Mestrado em Comunicação e Práticas de Consumo da Escola Superior de Propaganda e Marketing – PPGCOM-ESPM/SP

References

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Published

2010-08-30

Issue

Vol. 15 No. 2 (2010): Comunicação e escola: pesquisando jovens professores

Section

Review

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How to Cite

Orofino, I. (2010). Melodrama as a Journalism Genre: a look at the case Isabella Nardoni. Comunicação & Educação, 15(2), 95-104. https://doi.org/10.11606/issn.2316-9125.v15i2p95-104