Como se faz uma Campanha Política - Duda Mendonça

Authors

  • Januária Cristina
  • Maria Aparecida Baccega Universidade de São Paulo / Escola de Comunicações e Artes

DOI:

https://doi.org/10.11606/issn.2316-9125.v0i1p56-69

Keywords:

political campaign, success, image, marketing

Abstract

The advertiser from the State of Bahia, Duda Mendonça, dissects the stages of a politicalcampaign in Brazil and shows how it is possible to work with candidates from different ideological orientations in the same way. He has already - due to the success of his work - received invitations from Africa, Paraguay and from Venezuela.


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Published

1994-12-30

Issue

No. 1 (1994): Leitura Crítica da Comunicação

Section

Interwiew

License

I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.

I understand that readers may use this article without prior request, provided the source and authorship are mentioned. Readers are not authorized to use this article for reproduction, in whole or in part, for commercial purposes.

How to Cite

Cristina, J., & Baccega, M. A. (1994). Como se faz uma Campanha Política - Duda Mendonça. Comunicação & Educação, 1, 56-69. https://doi.org/10.11606/issn.2316-9125.v0i1p56-69