Ciência na programação da TV comercial
DOI:
https://doi.org/10.11606/issn.2316-9125.v0i15p81-86Keywords:
scientific divulging, Globo Ciência, television, public, audienceAbstract
This work aims at reflecting on the presence of scientific themes in Brazilian commercial television and on the language adopted by the medium to treat these themes. It discusses the viewer's expectation concerning information in science and technology and the contribution certain scientific divulging programs have on young people's upbringing. The article uses for its analysis referential Rede Globo de Televisão's program Globo Ciência. It questions, furthermore, the manners of approaching the scientific fact and its attractiveness to the viewers, considering the rates of audience that are compatible with the stations' commercial interests.
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