Marketing católico: resposta à concorrência pentecostal

Authors

  • Luís Henrique Marques

DOI:

https://doi.org/10.11606/issn.2316-9125.v0i20p39-46

Keywords:

Catholic marketing, Church, ecumenism, Catholic-charismatic renovation

Abstract

 This article presents and discusses, even if briefly, the recent impasse generated within the Catholic Church in Brazil: whether to accept the reality of religious pluralism and opt for dialogue with the Evangelical churches even by democratizing communication spaces, or to try to beat the religious competition (most especially the Pentecostal and Neopentecostal), investing in the production of a type of Catholic marketing.

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Published

2001-04-30

Issue

No. 20 (2001): As mediações e a perspectiva do receptor, Comunicação na União Européia, Trabalho e educação a distância

Section

National Articles

License

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How to Cite

Marques, L. H. (2001). Marketing católico: resposta à concorrência pentecostal. Comunicação & Educação, 20, 39-46. https://doi.org/10.11606/issn.2316-9125.v0i20p39-46