Clô: a personage of the consumption society
DOI:
https://doi.org/10.11606/issn.2316-9125.v16i2p99-112Keywords:
communication and consumptions practices, consumption, telenovela, reception, mediation, education.Abstract
In this work, we show, without subordination ties, communication and consumption as aspects that constitute and are constituted by culture. For that, we bring to reflection some chapters of the telenovela Passione, calling attention to the character Clotilde Iolanda Souza e Silva (Clô), to show the role of consumptionin present days as the key to interpret the contemporary society.
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