Why the MAM worked
DOI:
https://doi.org/10.11606/issn.2316-9125.v0i22p108-112Keywords:
São Paulo Modern Art Museum, Brazilian contemporaneous art, museology, collection, cultutal policy, community servicesAbstract
The São Paulo Modern Art Museum – MAM – has become, at least in the past six years, one of the most fervent cultural poles in the country. It developed its vocetion to preserve and exhibit 20th Century Brzilian and international art and, in fact, became a live museum, turned to the propagation of culture, supported by a long term project. Estabilished in 1948 by Cicillo Matarazzo, the MAM adopted as of the second half of the past decade, a professional management, that took-on its commitment with the society. Strutured on na interdisciplinary project, the institution is now a laboratory of ideas at the service of community.
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