Etnomídia: contra-narrativas indígenas nas redes digitais

Abstract

The aim of this article is to understand how the counter-narratives of Rádio Yandê, the first indigenous web radio in Brazil, are constructed. Ethnomedia is understood as a tool adopted by different ethnic groups, such as indigenous, quilombola, caiçaras, romanis, among others, who represent themselves with the convergence of media. The analyzes were carried out from the group’s Facebook. The netnography method was adhered to, as it investigated the performance of indigenous communicators on the internet, as well as the construction of discourses about their cultures and ethnicities. In the results, it was observed that indigenous insertions in digital networks contribute to construct counter-narratives produced by indigenous peoples, since themes are discussed that, for the most part, do not have the same visibility in traditional media.