A CIDADE E A NATUREZA: A APROPRIAÇÃO, A VALORIZAÇÃO E A SOFISTICAÇÃO DA NATUREZA NOS EMPREENDIMENTOS IMOBILIÁRIOS DE ALTO PADRÃO EM SÃO PAULO
DOI:
https://doi.org/10.11606/issn.2179-0892.geousp.2006.74008Keywords:
City, Nature, Real estate market, Economic valuation, Real estate enterprises.Abstract
The present work is a search for the ideas and processes of material and symbolic appropriation of the nature in the city of São Paulo by real estate agents in the market. In the studied cases the process of appropriation and production of the nature in the city is linked with the valuation of areas, neighborhoods, condominiums or enterprises. In São Paulo, where the nature becomes rare and is not present in the current processes of production and use of the urban territory, the access to this ‘resource’ or ‘merchandise’ becomes extremely selective in function of the economic influence. The nature that would have to be a value of use becomes a value of exchange in the real estate market. The nature in the city for the real estate market is only one financial appeal and finishes for being transformed into a sophisticated object or idea which can be changed into monetary values.Downloads
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