The Rise of Populism: A Critical Reflection on the Multifaceted Nature of the New Populism
DOI:
https://doi.org/10.11606/issn.2237-4485.lev.2024.187546Keywords:
neo-populism; liberal democracy; social mediaAbstract
The research theme is the recent rise of populism in the Western political scene. The working hypothesis focuses on the legitimacy crisis that hits Western democracies. Methodologically, populism is conceptualized through a theoretical review, applied, at first, to comparative theses in order to find the elements shared by different populist experiences. Then, it seeks to define the phenomenon ontologically, deepening the theoretical approaches that identify populism as a discursive construction opposing the “people” to an enemy linked to power. Finally, a recent electoral rise of populist leaders is analyzed, focusing on the theme of communication. The purpose of the article is to reflect on the neo-populist rise in social media times. It is concluded that populist rhetoric together with the growing use of fake news brought new voters and encouraged a direct relationship between the supporters scattered in the territory, being the recipients, but also creators and transmitters of populist communication.
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