The use of social network platforms in the municipality administrations of the State of Paraíba

Abstract

The society is experiencing a new era with the proliferation of social networking sites. In this sense, there is a wrapped in this dynamic and at the same time a process of Metanoia which provides the reconfiguration of Government communication model from the web. Such a model makes the public administration will become even more transparent and at the same time effective, thus, meeting the social yearnings for the democratization and transparency of information. This article aims to verify and analyze the structure of Government communication of prefectures of Paraíba State on Facebook and, therefore, how to provide information and dialogue with society through this channel. The research is characterized as exploratory, qualitative and quantitative approaches, with documental data collection. Such analyses suggest the data referring to the way that the assessors leads to communication because of the lack of planning and several other factors, leading to a vacuum in the process of democratization of information