The Power of the Speeches of Porto’s Employers in Anniversary Commemorative Sessions: Verbal Rituals, Argumentation and Enunciative Configuration
DOI:
https://doi.org/10.11606/issn.2236-4242.v30i1p69-87Keywords:
Discursive Strategies, Porto’s Employers, Mitigators, Intensifiers, Argumentation.Abstract
Taking as a basis a corpus of news with the anniversary speeches of the Associação Industrial Portuense published in the news magazine A Indústria do Norte (1949-1970), we will analyse how, in those speeches, an image of the speaker is structured. For this purpose, we will consider the enunciative organisation of the commemorative speech for the anniversary; the speech acts sequence and the discursive strategies of intensification and mitigation at the service of persuasion. We will verify that the representatives of the employers put at steak a covening argumentative instrument of a doxa shared by a speech community. This strategy of argumentation is revealing and has to do with a specific position-taking of a representative speaker from Porto’s employers.
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