Um oco dentro do oco dentro do oco: duas sugestões para a interpretação da indústria cultural na periferia do capitalismo a partir da crítica dialética de Roberto Schwarz

Abstract

This article proposes an analysis of the Cultural Industry in the periphery of capitalism, employing Roberto Schwarz's dialectical critique, based on two  suggestions. Firstly, the text focuses on Schwarz's concept of "second-degree ideology," which posits that liberal ideas in Brazil function as a "social veneer" rather than a justification of reality. In the slave-owning context, ideologies do not describe reality  but  serve  the  whims  of  the  masters and the gratitude of the favored. From this perspective, Schwarz presents a negative dialectical critique. Extending this perspective, the  article  argues  that  the  Cultural Industry in Brazil  operates analogously. It  does  not  mask class antagonisms or incompatibilities but serves as a foundation  for social relations of favor and dependence. This configuration transcends  the mere  falsity  of  ideas, exposing  a reality where massification and    sumptuous consumption contradictorily coexist, and the brutality of lowered wage conditions is met with gratitude as a liberation.