Comunication: the Paradigms of symmetry, antisymmetry anda asymmetry

Authors

  • Winfried Nöth Universität Kassel e PUC, SP

DOI:

https://doi.org/10.11606/issn.1982-8160.v5i1p85-107

Keywords:

Communication, metaphors of communication, models of communication, symmetry, antisymmetry, conjunction, disjunction, noise, black box, Peirce

Abstract

The paper examines how the process of communication is represented (a) in the etymology of the concept
of communication, (b) in everyday metaphors of communication, and (c) in 20th century theories and
models of communication. These reflect this paradox in three different scenarios: the paradigms of
symmetry, antisymmetry and asymmetry. The dead end into which communication theory is led by the
proponents of the latter paradigm is contrasted with some solutions offered by Charles S. Peirce’s
communication theory.

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Author Biography

  • Winfried Nöth, Universität Kassel e PUC, SP
    Winfried Nöth (http://www.uni-kassel.de/~noeth) é professor de lingüística e semiótica na Universidade de Kassel e professor visitante na Universidade Católica de São Paulo. É membro honorário da Associação Internacional de Semiótica Visual e Ex-presidente da Associação Alemã de Semiótica. Seus interesses de pesquisa incluem a semiótica geral de C. S. Peirce, semiótica lingüística, semiótica da natureza, semiótica computacional e semiótica das mídias, especialmente das imagens e dos mapas. Livros em português: Panorama da semiótica de Platão a Peirce (1995), A semiótica no século XX (1996), Semiótica: Bibliografia comentada (1999, com Lucia Santaella), Imagem: Cognição, semiótica, mídia (4ª ed. 2005, com Lucia Santaella), Semiótica e comunicação (2004, com L. Santaella), Palavra e imagem nas mídias (2008 com L. Santaella), Estratégias semióticas da publicidade (2010 com L. Santaella) e Manual da Semiótica (no prelo, [EDUSP]).

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Published

2011-12-15

Issue

Vol. 5 No. 1 (2011)

Section

Dossier

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How to Cite

Nöth, W. (2011). Comunication: the Paradigms of symmetry, antisymmetry anda asymmetry. MATRIZes, 5(1), 85-107. https://doi.org/10.11606/issn.1982-8160.v5i1p85-107