Mediatization: conceptualizing cultural and social change

Authors

  • Stig Hjarvard Universidade de Copenhagen

DOI:

https://doi.org/10.11606/issn.1982-8160.v8i1p21-44

Keywords:

Agência, lógicas institucionais, midiatização, teoria de médio alcance, estruturação

Abstract

Today, we experience an intensified mediatization of culture and society that is not limited to the public opinion formation but cuts across almost every social and cultural institution. Increasingly, other institutions need the resources of the media, including their ability to represent information, construct social relationships, and produce attention through communicative action. Because of this development, we need to analyze the role of media in a multitude of social contexts, with a firmer rooting of mediatization theory in general social theory. Inspired by structuration theory and the institutional logics perspective, media are understood as structures that both condition and enable reflexive human agency.

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Published

2014-06-24

Issue

Vol. 8 No. 1 (2014)

Section

Dossier

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How to Cite

Hjarvard, S. (2014). Mediatization: conceptualizing cultural and social change. MATRIZes, 8(1), 21-44. https://doi.org/10.11606/issn.1982-8160.v8i1p21-44