v. 22 n. 47 (2025): Eventos e organizações: teorias e práticas diante dos desafios políticos e tecnológicos contemporâneos

Published: 2025-07-02

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Apresentação

• Events and Organizations: Events and Organizations

  Ricardo Ferreira Freitas, Maria Helena Carmo, Luiz Alberto de Farias

  13-15

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Dossiê

• Exclusionary events and counter-hegemony

  Muniz Sodré, Raquel Paiva de Araújo Soares

  17-25

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• New Year’s Eve in Rio as a visibility strategy: from the cult of Iemanjá to the city-brand mega-event

  Roberto Vilela Elias, Vania Oliveira Fortuna

  27-36

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• Mediatized agora: the opening ceremony of the Paris 2024 Olympic Games

  Ana Carolina Pinheiro Rocha da Silveira, Flavio Agnelli Mesquita, Luiz Alberto de Farias

  37-46

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• City branding in the digital era: a study based on Elena Ferrante’s Naples

  Isadora Ortiz, Fausto Amaro

  47-62

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• Bodies, Ages, and Imaginaries in Celebration: narratives about Madonna in Copacabana

  Jéssica Baptista, Denise da Costa Oliveira, Pâmella Cordeiro

  63-75

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• Events from the perspective of mediatization

  Bruno Garcia Vinhola

  76-86

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• Alvorada do Samba: The ritual as a generative element of identity in the samba culture of Santos

  Pedro Paulo de Oliveira, Juliana dos Santos Barbosa

  87-101

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• The sustainability of Feira das Yabás in the post-pandemicnication strategies: dialogue circles and community communication strategies

  Adelaide Cristina Rocha de la Torre Chao

  102-112

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• Celebrations in defense of bicycles: an observation of the Critical Mass Event in Fortaleza and Lisbon

  Silvia Belmino, Janayde Goncalves

  113-129

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• Academic events: between sharing a community and disputes in the scientific field

  Ângela Cristina Salgueiro Marques, Luis Mauro Sá Martino

  130-141

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• The organization of the traditional Public Relations Meeting at UFAM: articulating theory and practice

  Inara Regina Batista da Costa

  142-153

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• Extension events as spaces for (in)formation and community dialogue: the case of the PET-health equity Londrina

  Marcielly Cristina Moresco, Marselle Nobre de Carvalho

  154-166

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• Event as Experience: Who is interested in the results?

  Valéria de Siqueira Castro Lopes, Ethel Shiraishi Pereira

  167-183

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Depoimentos

• Is every school an event producer?

  José Alessandro de Oliveira

  201-211

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• Street Carnival Blocks in Rio: from the complexity of the event to the sponsorship problem

  Ricardo Benevides, João Marcelo Oliveira, Rita Fernandes

  212-218

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Entrevista

• Cultural Accessibility as a guarantee of the right to culture

  Maria Helena Carmo, Luiz Alberto Farias, Ricardo Ferreira Freitas, Valéria Siqueira Castro Lopes

  185-189

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• Mega events: culture and backstage as differentiators

  Luiz Alberto de Farias, Maria Helena Carmo, Valéria de Siqueira Castro Lopes, Ricardo Ferreira Freitas

  190-199

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Espaço Aberto

• Alternative methodological paths to rethink organizational communication

  Glória Rückert Jungkenn, Cleusa Scroferneker, Fernando Carara Lemos

  220-230

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• Trends drive engagement while distracting our attention in the era of the prompt

  Pollyana Ferrari

  244-256

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• Covid-19, Government Communication and Social Media: The Experiences of Finland and Brazil

  Emilia Palonen, Juha Koljonen, Kleber Carrilho

  231-243

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Resenha

• Metaverse, Disinformation, and Narratives: How Public Relations Adapt to Emerging Contexts?

  Paulo Antonio de Sousa Marquêz

  258-261

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• The future is “phygital”: How generations Z and Alpha are redefiningmarketing

  Débora Gauziski

  262-267

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• Technology in Events: Possibilities and Challenges

  Cynthia Maciel Duarte

  268-272

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