El issues management como estrategia de Relaciones Públicas

Authors

  • Jordi Xifra Triadú Universidad de Girona

DOI:

https://doi.org/10.11606/issn.2238-2593.organicom.2005.138880

Keywords:

Issues management. Crisis management • Corporate communication. Public Relations.

Abstract

Organizations are promoting and participating in political communication actions addressed to many publics: legislators, officials, pressure groups, and journalists. In the past years, issue management has risen as a Public Relations strategy aimed at preventing and adapting corporations to political and public issues that can affect their organizational development.

Downloads

Download data is not yet available.

Author Biography

  • Jordi Xifra Triadú, Universidad de Girona
    Profesor de Relaciones Públicas y Lobbying en la Universidad de Girona

Downloads

Published

2005-06-12

How to Cite

TRIADÚ, Jordi Xifra. El issues management como estrategia de Relaciones Públicas. Organicom, São Paulo, Brasil, v. 2, n. 2, p. 28–43, 2005. DOI: 10.11606/issn.2238-2593.organicom.2005.138880. Disponível em: https://revistas.usp.br/organicom/article/view/138880.. Acesso em: 17 jun. 2024.