Políticas de responsabilidad social y sus formas de difusión de diez corporativos multinacionales líderes que operan en México

Abstract

Presents the results of the survey concerning the social responsibility (SR) practices adopted in Mexico by ten multinational corporations. There is discussion of the concept of SR, of its relation with ethics, as well as analysis of a sample of online press releases to compare what the companies sustain and what they achieve. Ideas are offered concerning the implications that this causes for communication and it is questioned how a corporation should manage its communication processes. It is concluded that SR penetrated into the conscience and into the activities of the corporations surveyed. However, while some of them have already integrated it with their daily routines, others still see it as a segregated part of their work.