Public Relations and Organizational Communication under discussion

Abstract

This article presents an overview of the conceptual and professional history of Public Relations and Organizational Communication in the Brazilian context. The objective is understanding the difficulties and advances of academic studies in these fields and their repercussion on professional practice. To contextualize this reflection on convergences and conceptual limits in both fields, the positions of Brazilian authors who have presented arguments on these issues are reviewed. We find that the interconnections between these fields promote dialogue and that this conjuncture is propitious for the strengthening of Public Relations.