Organizational Communication, between Apollo and Dionysus

Abstract

One of the impacts of technology on the lifestyle of the early 21st century was to cause the social environment to become more complex and to create in organizations a demand for communicators who are more sophisticated in their knowledge, but this action was not followed by the university, as it still produces specialists in Communication seen in a functional manner. In the 1980s people spoke of integrated communication and systemic thinking with a worldwide outlook; speeches and communicational actions associated with the responsibilities of organizations predominated from the 1990s decade up to the year 2000 and beyond, when these concepts started to be replaced and memory and history became important elements of organizational narrative.