The relationship between hospitals and users under the optics of communication
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2012.139136Keywords:
Organizational communication. Organizational culture. Organizational bond. Communication in healthcare.Abstract
This article evaluates the influence of culture and elements from organizational bonds in the perception of communicative process between a public teaching hospital and its users, and the strategies used to overcome difficulties in this dialogue. It was possible to evaluate how the dialogue is perceived in a scenario marked by organizational bonds such as identification, belonging feeling, idealization of the organization and solidarity.Downloads
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Published
2012-11-06
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How to Cite
ROMANGNOLLI, Marisa; KERBAUY, Maria Teresa Miceli. The relationship between hospitals and users under the optics of communication. Organicom, São Paulo, Brasil, v. 9, n. 16-17, p. 169–181, 2012. DOI: 10.11606/issn.2238-2593.organicom.2012.139136. Disponível em: https://revistas.usp.br/organicom/article/view/139136.. Acesso em: 21 nov. 2024.