The importance of communication for the implementation of the national policy of humanization at the University Hospital of the University of São Paulo

Abstract

This article presents a new paradigm for institutional management. Communication and relationships are their main protagonists. The traditional model of informational communication is changed by an emphasis on interactive and relational communication. The National Policy of Humanization proposed by the Unified Health System (SUS), through the HumaniSUS, starts from it´s ideological principles, organizational, and social participation, increasing the degree of responsibility of the actors involved in the health system. It becomes necessary an interaction between users, professionals, managers and the health institutions network.