Interculturalism in the teaching-apprenticeship process in public relations: contributions from an international partnership
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2014.139253Keywords:
Public Relations. Interculturalism. Teaching-learning process.Abstract
This paper presents the intercultural experience related to the international partnership of teaching-learning process in Public Relations between UNESP (Brazil) and University of Seville (Spain). The aim is to reflect about the notion of interculturalism and its importance to the training in Public Relations, presenting results of this academic experience. To this end, we seek to describe the international partnership, discuss the influences of this teaching-learning process and its intercultural experience.
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