The management of communication in the process of rationalization of the work: the dictates of public relations in Brazil and in France

Abstract

This article provides a brief presentation of the author’s doctoral research, consisting of extensive research in Brazilian andFrench archives and developed with the main purpose of identifying and analyzing the prescriptions of public relations in adialogue with the discourse of rationalization of work, diffused in the course of the years 1930 to 1960. More than anythingthe research addresses the dictates that guided communication management in the working relations within organizationsduring the first half of the twentieth century. At that time the ways for management of the work in capitalist societies wereguided by the principles of the taylorist/fordist ideas and of the Human Relations School. In this context of rationalizationof work, the communication management dictated in organizations was influenced by these same principles, producingprescriptions that sought to mediate the work relations.