School without frontiers: university education for the digital society
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2015.139295Keywords:
Communication. Creative economics. Digital social media. Higher education. Creative class.Abstract
This article presents the challenge faced by higher education institutions in the development of specific educational offerings for the field of digital social media, understood to be the development vector of creative economics. The study considers the concept of creative economics as divulged by Howkins (2012) and Florida (2011), as well as notions of a networksociety by Castells (2003) and Recuero (2009). As a result, it points out the interlacing between communication and creative economics in the education sector, contextualizing the digital social media as an area that requires multidisciplinary education directed towards the creative class.
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