Public relations and creative economics: approximations between the professional actions and the demands of the cultural market
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2015.139302Keywords:
Creative economics. Cultural market. Cultural studies. Public relations.Abstract
This work has as its main objective a reflection on creative economics, starting from the culture market and the opportunities for the public relations professional in the cultural area. We address concepts of culture and their relationship with thesocial, political and economic areas, as well as creating problems for the functions of the professional and for his/her possibilities of employment. The methodological protocol is based on a bibliographic review. One can percieve that the professional who acts in the cultural segment must have an enterprising attitude in order to deal with the challenges and the demands imposed by the logics that regulate the culture market.
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