The recent history of public relations in Spain

Authors

  • Maria-Rosa Collell Universidade de Girona
  • Jordi Xifra Universitat Pompeu Fabra. Department of Communicatio

DOI:

https://doi.org/10.11606/issn.2238-2593.organicom.2016.139318

Keywords:

Spain. Recent history. Democracy. Public relations practice. Media relations.

Abstract

This article presents an exploratory study of the state of the art of public relations in Spain on the basis of indicators applied in the study The global public relations handbook (2009). That means a cultural approach to today’s Spanish public relations. From this standpoint, we show that Spain is a country that has undergone radical change, from a dictatorship to one of the world’s most democratic systems, substantially transforming its economic system, its culture and its society. This transformation has had critical consequences on the practice of public relations, because public relations deal with  freedom of expression.

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Author Biographies

  • Maria-Rosa Collell, Universidade de Girona
    Lecturer at the University of Girona (Spain). PhD on Protocol and Business Etiquette at the University of Malaga. She has written books on corporate protocol and manners and articles on the same subject. Her other research interests cover public relations history. She has published articles on the history of PR in Public Relations Review.
  • Jordi Xifra, Universitat Pompeu Fabra. Department of Communicatio
    Professor at the Department of Communication of Universitat Pompeu Fabra (Barcelona). He teaches public relations and is director of the Advertising and Public Relations studies. Member of the UPF Research group on think tanks and co-editor of Public Relations Inquiry. He has published more than 10 books and book chapters on public relations and more than 30 articles about the same subject in academic journals.

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Published

2016-06-11

Issue

Vol. 13 No. 24 (2016): Relações públicas: dimensões e práticas

Section

Dossiê

License

A submissão implica a cessão de direitos da primeira publicação à revista Organicom, sem pagamento. Os autores podem estabelecer por separado acordos adicionais para a distribuição não exclusiva de versão da obra publicada na revista (como colocar em um repositório institucional ou publicar um livro), com o devido reconhecimento de sua publicação inicial na revista Organicom.

How to Cite

COLLELL, Maria-Rosa; XIFRA, Jordi. The recent history of public relations in Spain. Organicom, São Paulo, Brasil, v. 13, n. 24, p. 85–94, 2016. DOI: 10.11606/issn.2238-2593.organicom.2016.139318. Disponível em: https://revistas.usp.br/organicom/article/view/139318.. Acesso em: 26 jun. 2024.