Main innovation initiatives in communication in Brazil and their relationship with the ecosystem
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2019.159694Keywords:
Innovation, Communication, Journalism, Ecosystem, BrazilAbstract
This research aims to identify and characterise the main innovation movements in communication in Brazil, as well as how they support themselves and interact with the ecosystem. This study conducted a qualitative and exploratory research, gathering primary and secondary data by structured interview, documental research and participant observation. The results from this study demonstrate that the grade of innovation is reduced in all universes, innovation is incremental and that there is a general lack of integration between the ecosystem entities.
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