Between the IOC and RIO: official narratives for the production of the Olympic City
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2021.184834Keywords:
Olympic City, City branding, Mega-events, Discursive strategies, International Olympic CommitteeAbstract
Based on the narratives present in the documents of the International Olympic Committee, this article analyzes the construction of meanings of mega-events as the catalysts for positive changes in cities, such as propositions about urban planning and desired image ideals. It is a discursive network that contributes to the desire to host mega-events as part of a ritual that promises to enhance change. The theoretical framework draws on authors from sociology and communication, such as Bourdieu, Sennett, Canevacci, Foucault, and Sánchez.
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Copyright (c) 2021 Ana Teresa Gotardo, Ricardo Ferreira Freitas
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