What do experts understand as responsible communication?
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2022.194011Keywords:
Responsible communication , Ethical communication , Public communication, Qualitative research, Corporate social responsibilityAbstract
This paper explores the perspective of communication experts about the concept of responsible communication (RC). Seven experts were interviewed and the results indicate two perspectives: a first one that emphasizes the role of RC as a reactor axis of corporate reputation and a second one that bets on holism as the basis of organizational transversality. As a theoretical category, RC offers a better understanding of how organizations’ public communication may facilitate openness and understanding between organizations and society.
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