Covid-19, Government Communication and Social Media: The Experiences of Finland and Brazil
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2025.229190Keywords:
Government communication, Covid-19, Comparison between Finland and Brazil, Social media, DisinformationAbstract
This article compares public communication during the Covid-19 pandemic in Finland and Brazil. By analyzing the strategies of leaders and health authorities, the objective is to show how disputes occurred in official communication and on social media, influencing perception and adherence to containment measures. Finland adopted a centralized scientific approach, while Brazil faced fragmented and polarized communication, marked by misinformation, which affected public policies and social cohesion.
Downloads
References
ABRUCIO, Fernando Luiz; GRIN, Eduardo; SEGATTO, Catarina. Brazilian Federalism in the Pandemic. In: American Federal Systems and COVID-19, 2021. DOI: 10.1108/978-1-80117-165-620211004.
ANDRADE, Francisca Marli Rodrigues de et al. Twitter in Brazil: discourses on China in times of coronavirus. Social Sciences & Humanities Open, v. 3, p. 100118, 2020. DOI: 10.1016/J.SSAHO.2021.100118.
BIANCOVILLI, Priscila; MAKSZIN, Lilla; JURBERG, Claudia. Misinformation on social networks during the novel coronavirus pandemic: a quali-quantitative case study of Brazil. BMC Public Health, v. 21, 2021. DOI: 10.1186/s12889-021-11165-1.
BURNI, Aline; TAMAKI, Eduardo. Populist Communication During the Covid-19 Pandemic: the Case of Brazi’s President Bolsonaro. Partecipazione e Conflitto, v. 14, p. 113-131, 2021. DOI: 10.1285/I20356609V14I1P113.
CARRILHO, Kleber; PALONEN, Emilia. Bolsonarism vs. science: political influence on official Twitter communication in Brazil during the pandemic. In: UNPOP: Emotions, narratives and Identities in Politics, Populism and Democracy, 23-28. Coimbra: University of Coimbra, 2024. (Comunicação oral).
CHRISTENSEN, Tom et al. The Nordic governments’ responses to the Covid-19 pandemic: A comparative study of variation in governance arrangements and regulatory instruments. Regulation & Governance, v. 17, p. 658-676, 2023. DOI: 10.1111/rego.12497.
FARIAS, L. A.; PENAFIERI, V. Brazil: Digital Articulations on Political-Electoral Behavior. In: CARRILHO, K.; HORSMANHEIMO, L.; LINNAMÄKI, K. (ed.). Reflections on emotions, populism and polarisation: HEPP3 conference proceedings. University of Helsinki: The HEPPsinki working papers on emotions, populism and polarisation, v. 3, n. 1, p. 21-30, 2024.
FONSECA, Elize Massard da et al. Political discourse, denialism and leadership failure in Brazil’s response to COVID-19. Global Public Health, v. 16, p. 1251-1266, 2021. DOI: 10.1080/17441692.2021.1945123.
HASWANI, Mariângela Furlan. Comunicação Governamental: em busca de um alicerce teórico para a realidade brasileira. Organicom, São Paulo, Brasil, v. 3, n. 4, p. 24–39, 2006. DOI: 10.11606/issn.2238-2593.organicom.2006.138909. Disponível em: https://revistas.usp.br/organicom/article/view/138909. Acesso em: 10 fev. 2025.
PALONEN, Emilia; KOLJONEN, Juha. Performing COVID-19 Control in Finland: Interpretative Topic Modelling and Discourse Theoretical Reading of the Government Communication and Hashtag Landscape. Frontiers in Political Science, v. 3, 2021. DOI: 10.3389/fpos.2021.689614.
POYET, Corentin; NIEMIKARI, Risto; RAUNIO, Tapio. What makes democratic institutions resilient to crises? Applying a novel analytical framework to the case of Finland. Journal of Contemporary European Studies, v. 32, n. 1, p. 246–261, 2024. DOI: 10.1080/14782804.2023.2230456.
KUNSCH, Margarida. Krohling. Comunicação pública: direitos de cidadania, fundamentos e práticas. In: MATOS, Heloiza. Comunicação pública: interlocuções, interlocutores e perspectivas. São Paulo: ECA/USP, 2012. p. 13-29.
LINDGREN, Simon. Data Theory: Interpretive Sociology and Computational Methods. Cambridge: Polity Press, 2020.
NEVES, Júlio César Bispo et al. Analysis of government agencies and stakeholders’ Twitter communications during the first surge of COVID-19 in Brazil. Work, v. 73, n. 1, 2022. DOI: 10.3233/wor-211213.
NIEMIKARI, Risto; RAUNIO, Tapio. Centralised Leadership, Ministerial Dominance, and Improvised Instruments: The Governance of COVID in Finland. Journal of Contemporary European Studies, v. 32, n. 1, p. 246-261, 2022. DOI: 10.1080/14782804.2023.2230456.
OLIVEIRA, Thaiane et al. “Those on the Right Take Chloroquine”: The Illiberal Instrumentalisation of Scientific Debates during the COVID-19 Pandemic in Brasil. Javnost - The Public, v. 28, p. 165-184, 2021. Disponível em: DOI: 10.1080/13183222.2021.1921521.
ORGANIZAÇÃO MUNDIAL DA SAÚDE. Notas iniciais: informação à imprensa sobre o COVID-19. Organização Mundial da Saúde, 11 de março de 2020. Disponível em: https://www.who.int/pt/news-room/speeches/item/who-director-general-s-opening-remarks-at-the-media-briefing-on-covid-19---11-march-2020. Acesso em: 10 ago. 2024.
PALONEN, Emilia. Finland: political developments and data in 2020. European Journal of Political Research Political Data Yearbook, v. 60, p. 132-140, 2021. DOI: 10.1111/2047-8852.12344.
VREESE, Claes De. Comparative Political Communication Research. In: Oxford Handbook of Political Communication. Oxford: Oxford University Press, 2017. DOI: 10.1093/OXFORDHB/9780199793471.013.82. p. 287-300.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Kleber Carrilho, Juha Koljonen, Emilia Palonen
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
A submissão implica a cessão de direitos da primeira publicação à revista Organicom, sem pagamento. Os autores podem estabelecer por separado acordos adicionais para a distribuição não exclusiva de versão da obra publicada na revista (como colocar em um repositório institucional ou publicar um livro), com o devido reconhecimento de sua publicação inicial na revista Organicom.
