Information, communication and commitment: a challenge for internal audience engagement

Abstract

When considering social implications of their activities, organizations find it challenging to engage stakeholders. This article discusses this topic from the organization internal audience perspective, since their engagement level in corporate projects may vary according to their commitment to the organization. The purpose of this research was to study information and communication and how they are related to commitment. Data were collected using measurement scales, and analyzed with multivariate statistical techniques. The results indicated that employees who are pleased with the information they receive from their managers, and who have greater access to strategic information and vertical communication, tend to show higher commitment levels.