Communication of crisis in digital social media: a study of the Twitter, of the Facebook and of the Petrobras’ corporate blog
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2015.139277Keywords:
Organizational communication. Crisis communication. Communication strategy. Social digital media. Petrobras.Abstract
This article has the purpose of discussing the performance in the digital social media of a company in a situation of crisis. Asa subject-matter of study one opted for Petrobras, the company involved in the “Operação LavaJato” (Jet Wash Operation)conducted by the Brazilian Federal Police. The profiles of the company on the Twitter, on the Facebook fan page and in thecorporate blog represent the digital media most used for the implementation of communication strategies with its publics.The analysis, conducted by the case study method and by observation technique, focuses on the posts related to the judicialinvestigations that were published by Petrobras in such social media during the first two months of 2015.
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