Vol. 11 No. 21 (2014): Interculturalidade e Organizações

Editorial

Significados, possibilidades e impasses da comunicação intercultural

Maria Aparecida Ferrari

11-17
- PDF (Portuguese)

Espaço Aberto

Printed versus digital: a reflection on the transition of the printed means

Maria Aparecida Ferrari, Carmen Valéria de Andrade Barreto

18-30
- PDF (Portuguese)
Concerning the subject-matter of study and the social implications of public relations

Gabriel Sadi

31-44
- PDF (Spanish)

Dossiê

Interpersonal truth and intercultural competence at the virtual team works

Assumpta Aneas Alvarez, Ruth Vilà Baños

45-65
- PDF (Spanish)
The expectations of the Bolivian immigrants in the city of São Paulo: reflections on intercultural communication

Mónica Ayala Soliz, Fábio Radigonda Serrato

66-76
- PDF (Portuguese)
Interculturality and communication in the organizations: anthropological reflections and notes for an agenda of research efforts

Pedro Jaime de Coelho Júnior

77-89
- PDF (Portuguese)
Trademarks management in the strategy of internationalization of companies: an exploratory study in Banco Itaú

Daniela Motta Romeiro Khauaja

90-102
- PDF (Portuguese)
Traits of the National culture and of the culture of innovation: an analysis of the ethical codes of Brazilian companies

Leila Gasparindo, Ana Cristina da Costa Piletti Grohs

103-122
- PDF (Portuguese)
Possibilities of analysis of cultural diversity by mythical, socio-historical, institutional, organizational, group, individual and pulsional instances

Maria Ivete Trevison Fossá

123-132
- PDF (Portuguese)
Large companies and interculturalism: importance of the public relations professional in the digital environment

Fabiana Grieco Cabral de Mello Vetritti, Rafael Vergili

133-143
- PDF (Portuguese)
Process of internationalization of a company of the São Francisco Valley: the influence of the external agents and of the managerial choices

Elis Magalhães Santos de Freitas, Merlise Rupolo, Brigitte Renata Bezerra de Oliveira

144-163
- PDF (Portuguese)
Interculturalism as methodological guidance and analyses in organizational communication

Viviane Fushimi Velloso, Mitsuru Higuchi Yanaze

164-176
- PDF (Portuguese)
Scenes of diversity in the business environment: current international migration flows to Brazil and the challenge of the interculturality

Wellington Teixeira Lisboa

177-186
- PDF (Portuguese)
Brazilian regional cultures within a corporate environment

Ana Lúcia Magalhães

187-200
- PDF (Portuguese)
Reflections on communication in intercultural organizations from a sustainable perspective

Érik Álvaro Fernandes, Marlene Marchiori

201-213
- PDF (Portuguese)

Entrevista

Public relations and multiculturality: the synergy in the contemporaneous environment of the organizations

Krishnamurthy Sriramesh

214-222
- PDF (Portuguese)

Pesquisa

Interculturalism in the teaching-apprenticeship process in public relations: contributions from an international partnership

Célia Maria Retz Godoy dos Santos, Maria Eugênia Porém, Raquel Cabral, Tamara de Souza Brandão Guaraldo, Roseane Andrelo, Angélica Aparecida Parreira Lemos Ruiz

223-234
- PDF (Portuguese)
Communication, social networks and challenges of the interculturality in the contemporary society: IAC and Adidas cases

Marcelo da Silva, Katarini Giroldo Miguel, Jéssica de Cássia Rossi

235-246
- PDF (Portuguese)
Narratives, public relations and intercultural communication: the “Brazilian corporate communication day” case

Else Lemos Inácio Pereira, Emiliana Pomarico Ribeiro, Carolina Aparecida Temoteo Modesto

247-259
- PDF (Portuguese)

Resenha

A collaborative study on the interculturality and leadership in the organizations

Carolina de Avellar Barbosa Moretti

260-264
- PDF (Portuguese)
At the cross-roads of the cultures: reflections and interventions

Ana Cristina da Costa Piletti Grohs

265-268
- PDF (Portuguese)
Multicultural environments stimulate diversity, creativity and growth: are the managers prepared?

Fabiana Colturato Aidar

269-272
- PDF (Portuguese)
Communication as a differential in the migration phenomena in Brazil

Maura Padula

273-276
- PDF (Portuguese)
For a liberating communication

Maria Aparecida Ferrari

277-279
- PDF (Portuguese)

Vol. 11 No. 21 (2014): Interculturalidade e Organizações

Full Issue

Editorial

Significados, possibilidades e impasses da comunicação intercultural

Espaço Aberto

Printed versus digital: a reflection on the transition of the printed means

Concerning the subject-matter of study and the social implications of public relations

Dossiê

Interpersonal truth and intercultural competence at the virtual team works

The expectations of the Bolivian immigrants in the city of São Paulo: reflections on intercultural communication

Interculturality and communication in the organizations: anthropological reflections and notes for an agenda of research efforts

Trademarks management in the strategy of internationalization of companies: an exploratory study in Banco Itaú

Traits of the National culture and of the culture of innovation: an analysis of the ethical codes of Brazilian companies

Possibilities of analysis of cultural diversity by mythical, socio-historical, institutional, organizational, group, individual and pulsional instances

Large companies and interculturalism: importance of the public relations professional in the digital environment

Process of internationalization of a company of the São Francisco Valley: the influence of the external agents and of the managerial choices

Interculturalism as methodological guidance and analyses in organizational communication

Scenes of diversity in the business environment: current international migration flows to Brazil and the challenge of the interculturality

Brazilian regional cultures within a corporate environment

Reflections on communication in intercultural organizations from a sustainable perspective

Entrevista

Public relations and multiculturality: the synergy in the contemporaneous environment of the organizations

Pesquisa

Interculturalism in the teaching-apprenticeship process in public relations: contributions from an international partnership

Communication, social networks and challenges of the interculturality in the contemporary society: IAC and Adidas cases

Narratives, public relations and intercultural communication: the “Brazilian corporate communication day” case

Resenha

A collaborative study on the interculturality and leadership in the organizations

At the cross-roads of the cultures: reflections and interventions

Multicultural environments stimulate diversity, creativity and growth: are the managers prepared?

Communication as a differential in the migration phenomena in Brazil

For a liberating communication

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