ANALYSIS OF THE NEW MANAGEMENT MODEL OF THE IBIRAPUERA PARKAFTER THE 2019 BIDDING

Abstract

This study describes the transition process of the Ibirapuera Park management model in the municipality of São Paulo, which previously belonged to its city hall and, after the 2019 bidding, to a private concession, showing its advantages, disadvantages, opportunities, and challenges from the perspective of Facility Management – FM. Action research was used to describe the management of one of the biggest parks in South America under the municipality administration and, using the SWOT tool, to show the dimensions of this analysis from the perspective of tripartite management. Results point to positive factors, such as professionalization and less bureaucracy in management, but also to challenges such as the search for a more user-centered perspective and the construction of communication channels with civil entities. Con­sidered one of the most important parks in São Paulo, with a complex infrastructure, it has been managed by the public administration since its foundation in 1954. As of 2019, its model changed to a private concession that sought operational efficiencies. Few studies discuss FM in parks, especially those under concession. This study sheds light on the radical change in its management model (which used to be public and is now tripartite), seeking to understand the dynamics of this process.