The libidinal economy of algorithmic governance
DOI:
https://doi.org/10.1590/0103-6564e230163Keywords:
algorithmic governance, algorithmic platforms, libidinal economy, desire, driveAbstract
This article of theoretical articulation, founded on bibliographic research, proposes to examine the libidinal economy underlying the algorithmic platform governance, investigating how this governance psychically mobilize users and commit them to platform functioning. For this purpose, Freudian and Lacanian psychoanalytic formulations are utilized. More general facets of platforms are associated with concepts such as objet a, desire, fantasy, drive and enjoyment. Additionally, certain types of user behavior, defined as injunctions of expression, accumulation, visibility and normativity, are linked, respectively, to the oral, anal, scopic, and invocatory partial drives.
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