PORTAL DE REVISTAS DA USP

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Vol. 5 No. 2 (2008)

Published: 2009-02-27

Editorial

Editorial

Milton de Abreu Campanario, Osvaldo Elias Farah

xi-xi
- PDF (Portuguese (Brazil))

Artigos

THE IMPACT OF INNOVATION AND MARKETING KNOWLEDGE ON THE NEW PRODUCTS PERFORMANCE

Cid Gonçalves Filho, Carlos Alberto Gonçalves, Daniel Jardim Pardini

5-24
- PDF (Portuguese (Brazil))
MANAGEMENTAL INNOVATION: THE RELEVANT ASPECTS OF THE IMPLEMENTATION OF INTEGRATED DEVELOPMENT OF PRODUCTS IN AN NOURISHING COMPANY

Carolina Camila Bonelli, Fernando Antonio Forcellini, Roque Rabechini Jr

25-42
- PDF (Portuguese (Brazil))
THE CHOICE PROCESS OF PRODUCTS IN CONTINUOUS INNOVATION: INNOVATIVENESS, OBJECTIVES OF CONSUMPTION AND PERCEPTION OF INNOVATION

Danielle Mantovani Lucena da Silva, Paulo Henrique Muller Prado, Eneida Bezerra Soares Ribeiro, Flávio Freire Souza, José Carlos Korelo

43-56
- PDF (Portuguese (Brazil))
INNOVATIVE CAPACITY AND COMPETITIVE ADVANTAGE: A CASE STUDY OF BRAZILIAN FIRMS

Adriana Marotti de Mello, Wander Demonel de Lima, Eduardo Vilas Boas, Roberto Sbragia, Roberto Marx

57-72
- PDF (Portuguese (Brazil))
INNOVATION IN THE CONSUMER BEHAVIOR REWARD SOCIO ENVIRONMENTALLY RESPONSIBLE COMPANIES

Mauro Neves Garcia, Dirceu da Silva, Raquel da Silva Pereira, George Bedinelli Rossi, Silvio Augusto Minciotti

73-91
- PDF (Portuguese (Brazil))
INNOVATION STRATEGIES OF METALLURGIC COMPANIES SUPPLIERS OF SUGAR-ALCOHOL SECTOR

Zeferino Saraiva Henriques, Mário Sacomano Neto, Sílvia Helena Ramos Valladão Camargo, Antônio Carlos Giuliani, Oswaldo Elias Farah

92-111
- PDF (Portuguese (Brazil))
TECHNOLOGY INNOVATION AND BUSINESS ORGANIZATION IN THE ITALIAN INDUSTRIAL DISTRICTS

Alberto Grando, Marcos Alberto Castelhano Bruno, Eduardo Pinheiro Gondim de Vasconcellos, Vincenzo Baglieri

112-131
- PDF (Portuguese (Brazil))
TECHNOLOGY INNOVATION AND COMPETITION: SMALL AND MEDIUM COMPANIES CHALLENGES TO PARTICIPATE IN ELECTRONIC COMMERCE

Jouliana Jordan Nohara, Claudia Rosa Acevedo, Sílvia Novaes Zilber, Iara Regina dos Santos Parisotto

132-149
- PDF (Portuguese (Brazil))
INNOVATION IN THE PROCESS OF ORGANIZATION PERFORMANCE EVALUATION: THE USE OF THE INTEGRATIVE DIMENSION

Ademar Dutra, Leonardo Ensslin, Sandra Rolim Ensslin, Marcus Vinícius Andrade Lima, Ana Lucia Miranda Lopes

150-163
- PDF (Portuguese (Brazil))