TECHNOLOGICAL AND ORGANIZATIONAL CHANGES: THE BRASIL TELECOM STRATEGIES

Abstract

Considering the Resource Based-View and the Evolutionary Theory, it is understood that the firm’s strategy is given in function of its organizationals capacities and in function of the variability of the institutional and technological changes, being this determinative for its growth. This way, it is intended to analyze the strategies of Brazil Telecom, which, though all the analyzed period, have been influenced by these factors. The choice of Brazil Telecom as unit of this case study, it’s because of its representation in the sector of telecommunications. This is a qualitative study of descriptive character, with collected primary data by means of interview half-structuralized with two representatives of the corporative services sector of the studied organization. It was distinguished three important scenarios in the determination of the company’s strategies: ) a moment of loss of the security and stability as state-owned company (had to the changes in the institucional picture- privatizations), together with technological changes (had to the great advance of the sector); b) a moment of change in its management, also in result of the perception of these institucional changes; c) a moment characterized for a search for the convergence between the technologies of the sector, with intention to reach a sinergy in its services.