INTERNATIONALIZATION OF BRAZILIAN COMPANIES AND THE ROLE OF INNOVATION IN BUILDING COMPETITIVE ADVANTAGES
DOI: 10.5585/RAI.2010448

Authors

  • Eva Stal Universidade Nove de Julho

Keywords:

inovação tecnológica, países emergentes, internacionalização

Abstract

Many companies from emerging countries are afraid to explore international markets due to the distance between global companies and their local technological patterns. In general, they search technological development by copying, adapting and upgrading exogenous solutions, but a growing number of firms in these countries are standing out in the global scenario, with product and process innovations for foreign markets. Internationalization through direct investment may be the only option for firms that face global competition based on technological innovation. This paper tried to identify the attributes and dynamics of the internationalization process of six Brazilian companies in different sectors – Sabó (autoparts), Natura (cosmetics), Totvs (software), Embraer (airplanes), Marcopolo (bus bodies), Gerdau (steel) – focusing on the role of technological innovation on their international path.

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Author Biography

  • Eva Stal, Universidade Nove de Julho
    Doutora em Administração pela Universidade de São Paulo – USP Professora da Universidade Nove de Julho – PMDA/UNINOVE

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Published

2010-11-09

Issue

Vol. 7 No. 3 (2010)

Section

Artigos

License

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How to Cite

INTERNATIONALIZATION OF BRAZILIAN COMPANIES AND THE ROLE OF INNOVATION IN BUILDING COMPETITIVE ADVANTAGES DOI: 10.5585/RAI.2010448. (2010). INMR - Innovation & Management Review, 7(3), 120-149. https://revistas.usp.br/rai/article/view/79184