MECHANISMS OF KNOWLEDGE TRANSFER IN MULTINATIONAL CORPORATIONS: A COMPARISON BETWEEN TRADITIONAL AND EMERGING MULTINATIONALS
DOI:10.5773/rai.v8i2.563

Authors

  • Thelma Valéria Rocha Escola Superior de Propaganda e Marketing
  • Felipe Mendes Borini Escola Superior de Propaganda e Marketing

Keywords:

Subsidiaries, Multinational corporations, Knowledge management, Knowledge transfer.

Abstract

This article discusses the processes of knowledge transfer from headquarters to subsidiaries practiced by traditional multinationals (triad countries composed of Europe, the USA and Japan) and emerging corporations (country of origin Brazil). The objective is to compare the mechanisms for transferring knowledge in these two groups. The research method is quantitative, using two surveys, one with 101 traditional multinationals established in Brazil, and another with 65 Brazilian multinational subsidiaries. The results show that the main mechanisms used by traditional multinationals to transfer knowledge from headquarters to subsidiaries are the best practices, while for the emergent multinationals they are the expatriated ones. As its contribution, this paper fills a gap amongst related studies comparing knowledge transfer in emerging multinationals and traditional ones.

Downloads

Download data is not yet available.

Author Biographies

  • Thelma Valéria Rocha, Escola Superior de Propaganda e Marketing
    Doutora em Administração pela Universidade de São Paulo – USP Professor da Escola Superior de Propaganda e Marketing – ESPM
  • Felipe Mendes Borini, Escola Superior de Propaganda e Marketing
    Doutor em Administração pela Universidade de São Paulo - USP Professor da Escola Superior de Propaganda e Marketing – ESPM

Downloads

Published

2011-08-31

Issue

Vol. 8 No. 2 (2011)

Section

Artigos

License

• O(s) autor(es) autoriza(m) a publicação do artigo na revista;

• O(s) autor(es) garante(m) que a contribuição é original e inédita e que não está em processo de avaliação em outra(s) revista(s);

• A revista não se responsabiliza pelas opiniões, ideias e conceitos emitidos nos textos, por serem de inteira responsabilidade de seu(s) autor(es);

• É reservado aos editores o direito de proceder ajustes textuais e de adequação do artigos às normas da publicação.

How to Cite

MECHANISMS OF KNOWLEDGE TRANSFER IN MULTINATIONAL CORPORATIONS: A COMPARISON BETWEEN TRADITIONAL AND EMERGING MULTINATIONALS DOI:10.5773/rai.v8i2.563. (2011). INMR - Innovation & Management Review, 8(2), 240-265. https://revistas.usp.br/rai/article/view/79221