PORTAL DE REVISTAS DA USP

Logotipo USP

Vol. 4 No. 1 (2007)

Published: 2007-05-04

Editorial

Editorial

Milton de Abreu Campanario

xi-xi
- PDF (Portuguese)

Artigos

A MODEL FOR DEVELOPMENT OF MANAGEMENT STRATEGIES IN HIGHER EDUCATION INSTITUTIONS UNDER THE COMPLEXITY THEORY APPROACH

Luiza Maria Bessa Rebelo, Rolf Hermann Erdmann

5-20
- PDF (Portuguese)
STRATEGY, CITY PLANNING AND METROPOLITAN MANAGEMENT

Ana Carolina Sommer de Souza, Denis Alcides Rezende, Carlos Hardt

21-39
- PDF (Portuguese)
AUTOMATED TELLER MACHINES’ ADOPTION: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL

Bento Alves da Costa Filho, Péricles José Pires, José Mauro da Costa Hernandez

40-56
- PDF (Portuguese)
ASSOCIATE NETS AS ORGANIZATIONAL INNOVATION: A CASE STUDY OF A SUPERMARKET NETWORK

Camila Avozani Zago, Cláudio Eduardo Ramos Camfield, Édio Polacinski, Leoni Pentiado Godoy, Milton Luiz Wittmann

57-70
- PDF (Portuguese)
DISTRIBUTION CHANNEL IMAGE AS AN ANTECEDENT FACTOR OF THE CONSUMER-BASED BRAND EQUITY DIMENSIONS

Luiz Sergio Costa, Victor Manoel Cunha de Almeida

71-86
- PDF (Portuguese)
THE RELATIONSHIP BETWEEN STRATEGIC BUSINESS UNITS, SUBSIDIARY AND HEADQUARTER IN THE KNOWLEDGE MANAGEMENT OF THE MULTINATIONAL CORPORATION

Felipe Mendes Borini, Silvio Roberto Stefano, Karine Vernerey

87-105
- PDF (Portuguese)
STRATEGIC KNOWLEDGE MANAGEMENT BASED IN THE MEDICAL PROTOCOLS DEVELOPMENT: THE SHARE OF BELIEFS BETWEEN STRATEGIC PARTNERS LIKE COMPETITIVE ADVANTAGE

Jacques Édison Jacques, Cláudio Reis Gonçalo

106-124
- PDF (Portuguese)
THE EVOLUTION OF THE CONCEPTS OF LOGISTIC: A STUDY IN THE AUTOMOBILE CHAIN IN BRAZIL

Luiz Carlos Di Serio, Mauro Sampaio, Susana Carla Farias Pereira

125-141
- PDF (Portuguese)