Determinants of the purchase or non-purchase of fashion apparel: an exploratory study
DOI:
https://doi.org/10.1590/S0080-21072010000200004Keywords:
fashion, logistic-regression, buyingAbstract
The aim of this paper is to explore how some variables are or are not connected with the decision to buy fashion apparel. First, the article proposes five hypotheses that may influence purchase behavior. Using a sample of 301 consumers and logistic regression, we found support for three hypotheses that differentiate the groups: age, knowledge and commitment. Second, the results suggest that the theoretical model is effective in correctly classifying fashion-buying groups (71%). Additionally, the results also indicated that the materialism scale had low psychometric reliability.Downloads
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Published
2010-06-01
Issue
Section
Marketing
How to Cite
Determinants of the purchase or non-purchase of fashion apparel: an exploratory study. (2010). Revista De Administração, 45(2), 130-141. https://doi.org/10.1590/S0080-21072010000200004