Congruencies between strategic positioning and business networks: case study of a multinational subsidiary in Brazil

Authors

  • Márcio Roberto Moran Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade; Programa de Pós-Graduação em Administração; Departamento de Administração
  • Sandra Façanha Fundação Escola de Comércio Álvares Penteado; Fundação Instituto de Administração
  • Marilson Alves Gonçalves Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade; Departamento de Administração
  • Adalberto Américo Fischmann Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade; Departamento de Administração

DOI:

https://doi.org/10.5700/rausp1026

Keywords:

strategic positioning, business networks, strategy, subsidiaries, globalization

Abstract

The aim of this exploratory research study conducted in 2009, guided by an extensive review of the bibliography and by use of the case study method, was to identify the congruent elements between the strategic positioning of the Brazilian subsidiary of a multinational and the business network of which it is a part. Based on two specific models found in the academic literature on the aforementioned themes (strategic positioning and networks), the conclusions of this paper suggest that Vertical Demand-Supply Networks (MOLLER and RAJALA, 2007) are suitable to implement the strategic positioning defined as Best Product in the Delta Model (HAX and WILDE II, 1999; 2001).

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Published

2012-03-01

Issue

Vol. 47 No. 1 (2012)

Section

Approach & Economy of Companies

How to Cite

Congruencies between strategic positioning and business networks: case study of a multinational subsidiary in Brazil. (2012). Revista De Administração, 47(1), 68-80. https://doi.org/10.5700/rausp1026