INTERNATIONALIZATION STRATEGIES OF PHARMACEUTICAL INDUSTRIES IN BRAZIL: A MULTIPLE CASE STUDY
DOI:
https://doi.org/10.11606/rco.v11i29.127592Keywords:
strategy of internationalization. Globalization. Brazilian pharmaceutical.Abstract
The objective of this research was to analyze the internationalization strategies used by four Brazilian pharmaceutical companies. The methodology used was case study. The literature on corporate internationalization strategies over the last decades can be divided into two distinct approaches: economic and organizational. Considering the strategies adopted by pharmacists, one can see an approximation with the economic model of the eclectic paradigm and the behavioral model of the Uppsala School. It was noticed that the mode of entry into Internationalization, of EUROFARMA, EMS and CRISTÁLIA was by export adopting the process of gradualism of the Uppsala model, and BIOLAB by contract and did not consider the least psychic distance in relation to other laboratories. All focused on R & D, Innovation and are at different stages in their internationalization process, generating an organizational learning that has allowed them to remain competitive in the international market.
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