From guest to hold – the local spirit of the CCBB Brasília

Abstract

The tourist / visitor of the Centro Cultural Banco do Brasil Brasília remeans the spaces while the Center, as a host, customizes itself adapting to this need. This article reflects how the movement of space changed the relationship between society and the patron, Banco do Brasil, with the CCBB, to invest in a segment that has nothing to do with its own business, putting money in spaces with its own equipment, with a regular and diversified programming. The so acclaimed "feel at home" can make the visitor unwanted if he does not accept the rules of the place – and he has many ways to do that. However, the CCBB has been occupied the Tancredo Neves building, becoming one of the most pleasant places in the federal capital, by continually becoming. The fact cost the building its own name, because all who seek the cultural program offered or even have a picnic or meditate do not refer to the complex by its name of baptism. The CCBB became synonymous of leisure by continually transforming its space. The architectural ensemble was created in the 1990's to be the training center for Banco do Brasil employees and a little more than 10 years later, it occupies almost the whole space formed by 23 thousand square meters. The flow of visitors is constant, raising the CCBB DF to the second most visited museum / cultural center in Brazil. Its hospitality is a recognized and reinforced element, whether in the press, in the media and social networks and, especially, in the demonstrations of its audience. In the reflections about space, landscape, territory and place, one recognizes the ambience as producer of something singular, that exists because of the construction of collective memory - and this is due to its appropriation by the citizen.