Inteligência artificial e internet: um olhar sobre o conteúdo de usuários e a sua moderação

Abstract

The article outlines the role that AI currently plays in the dynamics of production, distribution and consumption of content on the internet. As user-generated content reaches unprecedented volume, AI emerges as an indispensable tool for creating, filtering, organizing, and evaluating vast amounts of information. However, the continuous emergence of this technology brings significant challenges, including the risk of perpetuating biases and systemic injustices. The paper explains the different impact axes of AI and delves into its use for content moderation on the internet, which is crucial for user safety and protection of human rights. Addressing risks and their mitigation, it presents an overview of the ongoing conversations on the subject, especially as large language models are considered potential allies for internet platforms in their efforts to enforce rules for user-generated content.