SUBORDINATION CONTESTED SPACES AND THE SOCIAL NETWORKS

Authors

  • GISELLE BEIGUELMAN Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo

DOI:

https://doi.org/10.11606/issn.2316-9036.v0i92p20-31

Keywords:

social media, Web 2.0, activism, hacktivism, targeted advertising.

Abstract

This article deals with the ambivalences of social networks as spaces for controlling and for nurturing new social and cultural expressions. It highlights the procedures of colonizing perception and of corporatization of subjectivities in resources of targeted marketing present in contexts such as the ones on Facebook, and places as opposed to them projects of alternative networks and activism. Starting from the observation that social networks are one of the key features of contemporary urban society, the article investigates the way in which its tensions bring about dynamics of striation (stratification and appropriation) of the informational space, as well as freedom for their becomings and potentialities. It concludes that today those networks offer possibilities of cultural change, which are conducted by social movements, as they propose and trigger disruptions in power relations in current media ecology.

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Author Biography

  • GISELLE BEIGUELMAN, Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo

    Midiartista, professora da Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo FAU-USP e autora de, entre outros, Link-se: Arte/Mídia/Política/Cibercultura(Peirópolis).

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Published

2012-02-28

Issue

Section

Dossiê

How to Cite

BEIGUELMAN, GISELLE. SUBORDINATION CONTESTED SPACES AND THE SOCIAL NETWORKS. Revista USP, São Paulo, Brasil, n. 92, p. 20–31, 2012. DOI: 10.11606/issn.2316-9036.v0i92p20-31. Disponível em: https://revistas.usp.br/revusp/article/view/34880.. Acesso em: 28 jun. 2024.