O cenário internacional, a nova empresa e a nova competição
DOI:
https://doi.org/10.11606/issn.2316-9036.v0i93p11-20Keywords:
new company, new economy, competition, globalization.Abstract
This text is a reproduction of one of the last articles written by professor Antonio Barros de Castro. Drawing on the wealth of experience and expertise of his life – devoted to researching on the Brazilian production sector – Castro depicts in a unique way the economic transformations around the world and the changes in competition strategies among companies. As with everything innovative, he has always developed ideas geared towards understanding the future and the dynamics of what is new. The article describes the revolution brought about by information technologies, and presents the characteristicsof the new company and the new competition patterns. In the last part of the article Castro advocates that several factors have triggered the onset of a new economy, and among them the leading factors are the intangible assets, capital market financing and the information technologies.
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