Visual Education and Public Policies:an imagery construction in thevideo Road Show City Hall of São Paulo

Authors

DOI:

https://doi.org/10.11606/issn.2237-1095.v8p94-111

Keywords:

Public policies, Visual education, Place marketing, Road show São Paulo city hall, Privatization

Abstract

This article analyses the video Road Show Prefeitura de São Paulo, available on Youtube and presented during World Government Summit 2017 in Dubai. This video constitutes an important part of the institution of a public policy that aims the privatization of public spaces and services, elaborated by the municipality of São Paulo in 2017. By using the place marketing, the video grants to the national and international private initiative a wide range of public urban facilities and services, such as public lighting, funeral plans and others. The procedure of analysis was made by using the Peircean and Barthesian semiotics in the light of the studies of Ana Fani Alessandri Carlos and Henri Lefebvre, resulting in the forging of a visual education that affects how we understand our spaces, its usages and appropriations.

 

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Author Biographies

  • Mariah Boratto Peixoto dos Santos, Universidade de São Paulo
    Graduanda em Gestão de Políticas Públicas pela Universidade de São Paulo, São Paulo, Brasil.
  • Valéria Cazetta, Universidade de São Paulo

    Geógrafa, mestre e doutoraem Geografia, pós-doutoradoem Didática da Geografia e Cartografia pela Universidad Politécnica de Madrid,Madri,Espanha, e pós-doutorado em educação pela Universidade do Estado de Santa Catarina, Florianópolis, SC, Brasil.Coordena o Grupo de Pesquisa em Culturas Visuais e Experimentações Geográficas e éprofessora e orientadora credenciada no Programa de Pós-Graduação em Estudos Culturais e na Licenciatura em Ciências da Natureza da Universidade de São Paulo, São Paulo, SP, Brasil.

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Published

2018-08-14

Issue

Vol. 8 No. 1 (2018)

Section

Artigos

License

Copyright (c) 2018 Revista Gestão & Políticas Públicas

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How to Cite

Santos, M. B. P. dos, & Cazetta, V. (2018). Visual Education and Public Policies:an imagery construction in thevideo Road Show City Hall of São Paulo. Management & Public Policies Journal, 8(1), 94-111. https://doi.org/10.11606/issn.2237-1095.v8p94-111