La dinámica de la innovación tecnológica en el sector hotelero en tiempos de la pandemia del Covid-19 en la ciudad de Rio de Janeiro
DOI:
https://doi.org/10.11606/issn.1984-4867.v32i3p554-571Palabras clave:
Tecnología, Gestión hotelera, Hotel, Sistema de gestión, Covid-19Resumen
El turismo y la hostelería se han enfrentado a consecuencias adversas ante los brotes de enfermedades infecciosas a gran escala. Aunque parte del sector hotelero mundial ya ha enfrentado varias crisis, el Covid-19 ha llevado a la suspensión y quiebra de muchas empresas hoteleras. Sin embargo, esta situación propició el surgimiento de nuevos paradigmas en la prestación de servicios en la industria hotelera. En este contexto, la innovación tecnológica gana terreno en la industria hotelera con el propósito de brindar soluciones ante la imposición del distanciamiento físico para mantener la seguridad de los huéspedes. Por lo tanto, el objetivo de este artículo es identificar las innovaciones tecnológicas adoptadas por las cadenas hoteleras nacionales e internacionales ubicadas en la ciudad de Rio de Janeiro debido a la pandemia del Covid-19. Para ello, esta investigación exploratoria-descriptiva adoptó un enfoque cualitativo, por medio de una revisión bibliográfica y la investigación documental llevada a cabo mediante la recopilación de datos primarios de una fuente documental en las páginas web de las cadenas hoteleras. Como resultado, se identificó que las implementaciones relacionadas con la innovación tecnológica en las cadenas hoteleras son recurrentes y se restringieron a: uso de sistemas de entrada móvil; máquinas de registro de entrada y salida sin contacto; sistemas de robots de limpieza; uso de aplicaciones y uso de código QR. Además, se observó que aún no existe una implementación de automatización robótica o Inteligencia Artificial en las cadenas hoteleras encuestadas.
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Derechos de autor 2021 Mariana Pires Vidal López, Marina Hastenreiter Silva, Thamata Marini Grossi da Silva
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