Idealize the Professional Market of Travel Design: meta-Hospitality, Competencies, Knowledge, and Essential Skills for Luxury Tourism
DOI:
https://doi.org/10.11606/issn.1984-4867.v36pe025004Keywords:
Meta-hospitality, Luxury Tourism, Travel Design, Stakeholders, Professional MarketAbstract
The tourism sector was most impacted by COVID-19, suffering from trip cancellations and mass layoffs. The return of this sector has brought a new reality: more demanding clients and personalized travel experiences, which has driven the emergence of the travel design market, especially in the luxury and high-end travel segments. Thus, the main objective of this study is to “idealize the professional travel design market that integrates meta-hospitality, competencies, knowledge, and specific skills for luxury tourism.” This exploratory and qualitative study considered the analysis of the highlighted themes and conducted interviews with six leading figures from the Brazilian travel design and luxury tourism market. As a result, this market was characterized by travel design, destination curation, experiences, and services offered to clients, the constant pursuit of knowledge and new skills, personalization and service innovation, and the building of relationships based on trust and meta-hospitality for its consolidation.
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